There is a plethora of different types of Facebook ads available for you to use, and you will want to find the one or ones that will work best for your business. While you may think that one is enough, my experience states that it usually takes numerous ads to be successful on this platform.
Here are 4 types of Facebook ads that will help you become successful:
Link Click Ads
These ads work with multiple placements, which is perfect for reaching larger audiences. You can include a link in these ads that people can click on to go to your website, landing page, or blog post. The best thing about these ads is that they can create more likes for your page, and they can also create much-needed engagement as you remember to reply to the comments!
Video ads are very similar to link click ads, but you get to use a video instead of a still image. You can even choose to have you video play on a continuous loop, so that no one needs to make the decision of whether they want to click on it or not. Most videos are only fifteen to thirty seconds, but you can make yours as long as you wish, as long as it doesn’t go past two hours in length. Although, I have no idea why anyone would make a video for a marketing ad that would last that long! No one would watch it!
If you have the type of business that promotes numerous products, you will want to consider creating a carousel ad. This ad format will allow you to show up to ten images, videos, headlines, links, or a combination of them all. They will all scroll as the ad is playing, and people can click on one of them to be taken to your website.
Page Like Ads
Increasing the likes on your page is extremely important, because it will allow your posts to be seen in those people’s news feed. These ads include a picture of your choice, a short blurb about your business, and a direct link to your Facebook page. The most important feature of this ad is the instant button where everyone can like your page immediately, without even going to your Facebook page.
These ads are all fantastic options for you to choose from as you are considering which ones to use for your Facebook marketing. You may have a favorite, or you may want to use them all for your marketing campaign. The choice is yours, but make sure you make your decision wisely. You want to use these ads to make money, and not because you want to make videos to post online.