Something Terrible This Way Comes

It’s that time of year again…the dreaded out of office reply. I sent out yesterday’s newsletter and received a larger than normal amount of “out of office” replies. I thought to myself, well, it must be summer, which leads me to today’s post.


The Jones’ don’t care if you are on vacation returning June 22nd, or that you are on holiday on the Almafi coast, or that you are attending Junior’s graduation from Whatsamatter U.

They care about themselves…

It’s 2019 and there is no reason you can’t check in once a day, send a follow-up email or text to let your prospects or customers know that you will be happy to get back to them soon, but you wanted to make sure you followed up personally.

People care about what’s in it for them, and your vacation notice is a neon sign saying ‘I don’t care about you so much, that I’m giving you the same response I am giving anyone who dares reach out to me while I am away.’

Well, guess what happens to prospects when they get that message from you? They go on to the next contractor.

Darren Slaughter is the founder and president of, a digital agency focusing on website design, social media management, and content creation for home improvement contractors.