Today I’m Going to Talk About Doing it All

It’s that time of year again when the world comes rushing at us at a pace that can only be described as drinking from a fire hose. With three teenage daughters, a business and plenty of other things to keep me busy, getting it all done is, to say the least, a challenge.

How are you doing it all? Or aren’t you doing it all?

Doing it all, or getting it all done is usually the main topic of conversations I have with contractors trying to figure out how to grow. That and referrals have dried up, but that’s a different post. Most times, we (I include myself) do the things we like, or the things that bring in revenue, and leave the things we don’t like for later.

That is when doing it all gets complicated

Doing it all rarely means doing any of it well. Sure, the customer-facing stuff gets all of your attention, but your next job, your ad campaign, your new hire…that part of the business takes a beating, at best.

Stack your business

Take the time to chunk your business into smaller bites that you can accomplish quickly and effectively. You eat an elephant one bite at a time, and you run a construction company the same way.

You can’t focus on accounting, ordering supplies for a project and marketing in the same day. Your head will be all over the place. Instead, break up the week to accomplish these tasks and bundle similar tasks.

For example, you can do accounting, pay vendors and suppliers, do payroll and pay for marketing on one day.

Then do marketing, design, and planning on a day when you can be more creative.

Save invoicing, estimating and job visits for another day.

Your brain suffers from something called decision fatigue throughout the day, which is why giving it the least amount of choices a day puts more wins on your board. And that is why having a plan makes sense, and gives you a chance at getting it all done.

Darren Slaughter is the founder and president of, a digital agency focusing on website design, social media management, and content creation for home improvement contractors.